Wednesday, April 21, 2010

Subvertising

Today I came across a form of culture jamming/hacktivism. It is a reaction against conformity. Subvertising refers to the practice of making spoofs or parodies of corporate and political advertisements. Subvertisements may take the form of a new image or an alteration to an existing image, often in a satirical manner. Subvertising is the same concept of a mainstream image or message, but expresses the underlying message. It is any form resistance of advertisinga mainstream message, whether it is a billboard, a magazine advertisement, a t-shirt, it is grafitti. Most examples shown on this blog are an example of subvertising, but I will show you an example so you will know how to tell.

Example: Billionaires for Bush.
Billionaires for Bush is a website/group of activists that mock President Bush. Every jam that on the website states in some way that Bush is for profit. They state things like "its a class war, and were winning." and "war profiteering is NOT a crime." The culture jams on the website are humorous and really sarcastic. Which makes them enjoyable to look at and easy to understand.

1 comment:

  1. If you want your ex-girlfriend or ex-boyfriend to come crawling back to you on their knees (even if they're dating somebody else now) you got to watch this video
    right away...

    (VIDEO) Have your ex CRAWLING back to you...?

    ReplyDelete