More Culture Jamming iImages

As most know, culture jamming is a revolt against the mainstream view. Culture jammers say what people are afraid to throughout images, artwork, music, films, writing, blogs...etc. Throughout this blog I have discovered many images that culture jam against the mainstream. A culture jamming photo that I can appreciate that I came across deals with the revolt of brands represented in the mainstream. The first photo is a perfect representation of society we work, we buy, we consumer, we die. I can totally relate to that because I am guilty of that. I think most people can say the same. In this image, popular brands we see everyday in the media are used to convey this message. I think that is really brilliant of the jammer. Especially since this is a concept we use everyday in our lives. I like how someone makes fun of that. This is a fight against corporations and mainstream brands.

The second image is pretty self-explanatory. Pepsi is full of sugar, and as we all know the more sugar you have the more weight your going to gain. America is a country that is obese, this image is also a mockery of America. I know a lot of people who have eliminated soda from their diets and lost a lot of weight in a fast amount of time. Therefore, this new image of pepsi advertisements is taken to the next level and to prove that we as consumers are made fun of for the way we consume. We are a country of over consumption. I feel this recreation of the pepsi advertisement is well done and it proves a strong point. I think it is humorous and I have no problem making fun of our culture and society like the culture jammer here does.

There are many ways to portray revolts against corporate brands and I think the ones shown in this blog are a great representation of culture jamming of brands. What do you think? What are some you feel relay a strong subverting message?

Moving Images

Throughout my research I discovered an independent film community called moving images. Moving images seems to have a bottom up run community. "Moving Images Distribution's mandate is to actively promote Canadian culture and the recognition of film as an art form through the distribution of film and video created by its membership of Canadian independent producers. A not-for-profit organization registered in British Columbia, Canada, our activities are supported primarily by the earned income from the distribution of our members' work, with supplementary funding from The Canada Council's Media Arts Section and BC's Ministry of Small Business, Tourism and Culture." - Moving Images The reason I mention this film distribution community is because in 2001 they released a culture jamming film. It is about a revolt against commercial culture which what this whole blog stands for. The film brings up issues of the mainstream, and the individual to prove that our minds are polluted by commercialized culture.

"Ultimately, theirs is a war of meaning that uses the tools of the media to rewire the message. Will Disney's Mickey Mouse represent a "world of laughter" or will he become the anti-Christ symbolizing "sweatshop labour practices." The verdict of public perception lies in the battle between their guerilla tactics and the billion-dollar PR campaigns they combat.

Hard hitting, controversial, wacky and engaging, this film captures the drama of jammers in action and asks some vital questions: Is Culture Jamming civil disobedience? Senseless vandalism? Or the only form of self-defense left?" - Moving Images

This here proves that culture jamming can be used in films (mainly documentaries) but it is still another form of media that takes on the important movement.