Subvertising

Today I came across a form of culture jamming/hacktivism. It is a reaction against conformity. Subvertising refers to the practice of making spoofs or parodies of corporate and political advertisements. Subvertisements may take the form of a new image or an alteration to an existing image, often in a satirical manner. Subvertising is the same concept of a mainstream image or message, but expresses the underlying message. It is any form resistance of advertisinga mainstream message, whether it is a billboard, a magazine advertisement, a t-shirt, it is grafitti. Most examples shown on this blog are an example of subvertising, but I will show you an example so you will know how to tell.

Example: Billionaires for Bush.
Billionaires for Bush is a website/group of activists that mock President Bush. Every jam that on the website states in some way that Bush is for profit. They state things like "its a class war, and were winning." and "war profiteering is NOT a crime." The culture jams on the website are humorous and really sarcastic. Which makes them enjoyable to look at and easy to understand.